The cornerstone of the online advertisment, a static banner or, simply put, an image, seems to be a no-brainer, yet there are nuances to take care of when you promote a specific product (a mobile application) via a certain channel (Facebook or Instagram in our case). Take a note of the points below to get fully equipped before you dive right into the creative process.
While Facebook and Instagram ads may come in various shapes and sizes, the recommended resolutions below guarantee your creatives will look top-notch in any feed they happen to be placed:
Each app in the catalogue comes with Guidelines and Library designed to set you off to the right course: all information on what is important to include and to avoid, as well as recommendations on what kind of creatives work best and materials you can base your creatives on are always just a few clicks away. Besides, you can use any other materials you have at your disposal, however, please remember to provide a proof you are allowed to do so whenever possible (e.g. a receipt from Shutterstock).
In your creative, try to show what the app you are promoting does: surely, it is the creative that grasps the attention in the first place, however avoid getting too misleading. The goal is to reach the right person with the right message, so for instance – if you are working with a fitness app, try to show some of the different tools on the app and share why it's important to track these things using the app. If you happen to have some impressive numbers or stats about the app (i.e. the number of songs available on a music app or the number of minutes a particular utility app can save you per day), try to incorporate them into your creative.
Aim to include as little text as possible and make sure the text does not take more than 20% of the image. Below you will find some tips and tricks on how you can do that:
If you feel like you are trying to put too much into one creative or would like to showcase several features as one unit, opt for a carousel – a format that allows you to combine up to 10 images into a single ad.