Quality Requirements | Appness Media Buying

Quality Requirements

If you are a social-media savvy person, you may be well aware of what looks the best in Facebook or Instatram feed. Nevertheless, we encourage you to follow the image and video resolution recommendations below to keep up with the quality requirements. We have classified them by the placement for your convenince, however don't get too caught up in it: just make sure your creative matches at least one of them and we'll take care of the rest.

  • 1200x628 - Facebook and Instagram;
  • 1080x1080 - Facebook carousel and Instagram;
  • 1080х1920 - Facebook, Instagram and Instagram stories.

Video Creatives Technical Requirements

  • Aspect ratio: 16:9, 1:1, 2:3
  • File type: .mp4 container ideally with leading mov atom, no edit lists
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred